Life Insurance Awareness Month Marketing Ideas for Benefits Brokers
Use Life Insurance Awareness Month to Strengthen Client Conversations
Published: 07.23.2026
September is Life Insurance Awareness Month, making it an ideal time for health insurance and employee benefits brokers to help employer groups revisit the role life insurance plays in a well-rounded benefits package.For many brokers, September also marks the start of renewal and open enrollment planning conversations, making it a natural time to introduce group, voluntary and individual life insurance solutions for the new plan year.
While medical coverage is often the centerpiece of employee benefits, life insurance can help support employees’ financial security and provide protection for their families. For brokers, this awareness month creates a timely opportunity to educate clients, start meaningful benefits conversations and introduce group life, voluntary life and individual life insurance solutions.
In This Guide
- What Is Life Insurance Awareness Month?
- Why Benefits Brokers Should Offer Life Insurance Solutions
- Life Insurance Awareness Month Marketing Ideas for Brokers
- Life Insurance Conversation Starters for Employer Groups
- Life Insurance Resources Brokers Can Share with Employer Groups
- How Savoy’s Life Insurance General Agency Helps Brokers Offer More Solutions
What Is Life Insurance Awareness Month?
Life Insurance Awareness Month, also known as LIAM, is an annual September campaign created by Life Happens. The campaign is designed to remind Americans about the importance of life insurance in creating financial security and protecting their loved ones.
Why Benefits Brokers Should Offer Life Insurance Solutions
For health insurance and employee benefits brokers, Life Insurance Awareness Month is an opportunity to help employer groups look beyond medical coverage and evaluate whether their benefits package supports employees’ broader financial wellness needs.Group life, voluntary life and supplemental life insurance options can help employers strengthen their benefits strategy while giving employees additional protection for their families.
If you already support employer groups with health insurance, dental, vision or ancillary benefits, life insurance can be a natural next conversation. It gives brokers another way to deliver value, deepen client relationships and help employers address a benefit employees continue to prioritize.
- After health coverage, life insurance is the second most requested benefit employees want from employers.
- 47% of American households would feel a financial impact in less than six months if they lost the primary wage earner in their family, and 27% would reach this point in one month or less.
In addition to providing group life insurance solutions, brokers should be educating their employer groups and individual clients on the importance of supplementing group coverage with individual life insurance policies.
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Individuals with multiple sources of life insurance (employer-based and individual plans) report feeling the most financially secure (78%).
To learn more about the different options out there, visit our article on the Different Types of Life Insurance Plans.
Unlocking New Broker Opportunities with Life Insurance
Many Americans rely heavily on life insurance for financial protection and would experience significant financial difficulties without proper coverage. As a health insurance, employee benefits, or insurance broker, you already have access to employer groups and individuals who may need life insurance solutions and who count on you as their trusted benefits and insurance expert.
Offering life insurance creates a natural cross-sell opportunity within existing client relationships. By addressing medical, ancillary, voluntary and life insurance needs together, brokers can simplify the benefits experience and position their agency as a one-stop resource.
This approach can strengthen retention, uncover new revenue opportunities and help protect key relationships from competitors.
Life Insurance Awareness Month is a timely way to bring the conversation forward, identify coverage gaps and reinforce your value as a trusted advisor.
Life Insurance Awareness Month Marketing Ideas for Brokers
How can insurance brokers easily promote and offer life insurance solutions? There are many ways to get in front of your current clients and prospects during Life Insurance Awareness Month and throughout the year.
- Sales initiatives / cold calling
- Email marketing
- Social media
- In-person events
- Webinars and online educational events
- Referrals
Life Insurance Conversation Starters for Employer Groups
- Do your employees understand what life insurance coverage is available to them?
- Is your group life coverage enough to meet employees’ family protection needs?
- Are voluntary life options available for employees who want additional coverage?
- How often do you communicate financial wellness benefits outside of open enrollment?
- Could Life Insurance Awareness Month be used as an educational touchpoint for your workforce?
Life Insurance Resources Brokers Can Share with Employer Groups
To help you start the life insurance conversation with your clients, we’ve put together a library of marketing materials designed for Life Insurance Awareness Month and year-round outreach.
- Employee education emails
- Social media graphics
- Email signatures
- Enrollment reminders
- One-page sell sheets
- Group life overview materials
- Voluntary life conversation guides
Employer-facing Article
📄 Share our Life Insurance Awareness Month employer guide with your groups to help HR teams understand why life insurance matters, what coverage options they can offer and how broker support can simplify employee education and benefits planning.
Marketing Material Library
📚Visit our library of marketing materials for life insurance resources that can easily be downloaded and shared with your clients.[Life Insurance Broker Marketing Materials]
For other tips on how to market to prospects, visit How to Increase Sales Leads for Your Insurance Agency.
How Savoy’s Life Insurance General Agency Helps Brokers Offer More Solutions
Savoy has been providing brokers with general agency and consulting services for over 40 years. Savoy’s Life Insurance Team supports brokers with carrier access, product guidance, enrollment support, marketing resources and consultative expertise.Whether you are introducing life insurance to an employer group, evaluating voluntary options or helping clients understand supplemental coverage opportunities, Savoy can help you bring the right solutions to the table.
Ready to start the life insurance conversation with your employer groups?
Savoy’s Life Insurance Team can help you identify opportunities, access solutions and support your clients with confidence.📩 To learn more about Savoy’s life insurance general agency capabilities, contact our team today!
