Expert Spotlight: Ashlyn Sanders Discusses Ways to Add Value During Renewal Season
Published: 07.31.2026
As October and November approach, employee benefits conversations often center on renewal increases, contribution strategies and plan design changes. But as Ashlyn Sanders, Vice President, Consumer and Senior Markets, emphasizes, those discussions also present an opportunity for retail agents to demonstrate value in ways that extend well beyond negotiating rates.By helping employers navigate Medicare transitions, educating employees about individual coverage options, introducing alternative funding, such as Individual Coverage Health Reimbursement Arrangements (ICHRAs) and providing access to specialized support resources, agents can strengthen client relationships while addressing often-overlooked needs.
Renewal Season Is About More Than the Renewal
Open enrollment and renewal discussions often focus on the group health plan itself. Yet employees and their families may face life events that require entirely different conversations.Children aging out of their parents' plans at 26 may find themselves navigating the individual marketplace for the first time. Employees approaching 65 may be unsure whether to remain on their employer-sponsored coverage or transition to Medicare. Employers, meanwhile, are trying to manage costs while ensuring employees understand their options.
Agents who help clients address these transitions can transform a once-a-year renewal meeting into an ongoing advisory relationship.
Becoming a Year-Round Resource
Renewal season is a key opportunity to go beyond plan changes and position yourself as a trusted advisor.Read the full article to learn how Ashlyn recommends helping clients navigate coverage transitions, Medicare questions, individual coverage options and cost-management strategies.
🔗 How Retail Agents Can Add Value During Employee Benefits Renewal Season
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